Overview

Growing consumer awareness about the health benefits of consuming gummy supplements helps to boost market growth over the forecast period. According to the data given by SPIN in 2021, sales of dietary supplements grew 23% to $2.63 billion. Growth among gummies in 2020 was most significant for condition-specific supplement formulas (30% overall). Platforms posting the biggest gains were calmative and mood support (192.7%), cognitive health (184.4%), sleep (51.1%), energy (32.5%), and beauty (16.3%).

According to the research published by Dr. Reddys nutrition team in 2021, over 93.7% of children suffer from recurrent cough and cold. These infections occur throughout the year, more in the seasonal changes. The weakened immunity of children is due to nutrition deficiencies. To fulfill those deficiency increases in the consumers demand for gummy supplements.

Some of the major key players expand their business to fulfill consumers demands. For instance,  On September 16, 2021, Nestle Health Science acquired a majority stake in Vital Proteins based in Chicago, Illinois, USA. Vital Proteins produces collagen-based supplements, including gummy vitamins. This acquisition strengthens Nestle Health Sciences position in the fast-growing functional food and supplements market.

Dynamics

Increasing Health Awareness of Consumers

Growing health awareness of the consumers to recognize the importance of digestive health is expected to drive the market growth. Gummy supplements are seen as a proactive approach to maintaining good health by addressing digestive issues before they become chronic problems. Gummy supplements, which are often positioned as a convenient way to support overall health, align well with this preventive approach.

The growing awareness among consumers regarding health and nutrition is set to drive innovation in the global gummy supplements market. Various initiatives by non-governmental organizations, government agencies, and companies have played a significant role in enhancing consumer knowledge about the nutritional advantages of gummy supplements, leading to increased market growth. 

An increase in the availability of gummy supplements in the market helps to boost market growth. For instance, on April 12, 2022, Abbott launched Arachitol gummies in India. According to the research, nearly 76% of Indians experience vitamin D deficiency mostly at the age of 18 to 30. It is available in the fruit flavor for kids and adults. The Indian Council of Medical Research recommended the consumption of 400 IU/ day of vitamin D.

Segment Analysis

The global gummy supplements market is segmented based on type, functionality, distribution channel, end-user, application, and region.

Increasing Consumers Demand for Vitamin Gummies

Vitamin gummies segment held a market revenue share of more than 45% in the year 2023. The increasing awareness of the importance of maintaining overall health and well-being has contributed to the growth of the global vitamin gummies market. With a significant percentage of the population actively incorporating gummy vitamins into their daily regimen, the market shows promising potential for continued expansion. Vitamin gummy chewable supplements offer a convenient and enjoyable way to incorporate essential nutrients into daily routines. 

An increase in vitamin deficiency among consumers globally helps boost market growth. Major key players focus on fulfilling consumers demand for vitamins by launching new products. For instance, On May 25, 2021, Hero Nutritionals LLC, a California-based company, launched a new line of plant-based multivitamin gummies. The gummies are non-GMO, vegan, and free of allergens. The new line includes a variety of flavors and formulations for adults and children.

Geographical Penetration

Growing Old Age Population in North America

North America held a significant market revenue share of 37% in the year 2023. Gummy supplements are popular in the region because they are easy to consume, especially for individuals who have difficulty swallowing pills or capsules. This convenience factor has contributed to their popularity, as consumers prefer products that are both effective and easy to take.

An increase in the aged population in North America also helps to boost market growth. According to the data given by the Population Reference Bureau, the number of Americans ages 65 and above is projected to double from 52 million in 2018 to 95 million by 2060. The aged population percentage increased from 16% to 23%.

To fulfill consumers demand for vegan supplements major key players in the market launched new products. For instance, on January 06, 2022, Vegums, a US-based company launched vegan supplements in the United States. The company offers 3 supplements such as a multivitamin, omega 3, and iron. According to the company, around 50% of the United States population consumes supplements regularly.

Key Developments

·       On July 06, 2023, Dr Reddy launched nutritional gummies in the market to expand its nutraceutical portfolio in India. The newly launched product helps to boost childrens immunity.

·       On January 20, 2023, Konsyl Pharmaceuticals, Inc. launched four new gut health fiber gummies in the market that helps to improve gut health. The newly launched products include prebiotic-probiotic fiber gummies, elderberry fiber gummies, fermented fruit vinegar fiber gummies, and turmeric ginger fiber gummies. All the products include 3g of fiber per serving. All the products are non-GMO and Certified NSF Gluten-Free.

·       On February 09, 2022, Amway India, an FMCG direct-selling company launched nutritional supplements in the market in the form of gummies and jelly strips. The newly launched gummies are in the strawberry flavor and contain vitamins and minerals to support overall health.