TAM SAM SOM Calculator
Calculate Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) from your market size and targeting assumptions.
% of TAM your product/service can serve
% of SAM you can realistically capture
TAM
Total Addressable Market
SAM
Serviceable Addressable Market
SOM
Serviceable Obtainable Market
TAM vs SAM vs SOM — Key Differences
TAM — The total revenue opportunity if you captured 100% of the market.
SAM — The portion of TAM your product or service can actually target given geographic, demographic, or technical constraints.
SOM — The realistic share of SAM you can capture in the near-to-medium term.